The Sochi 2014 Olympic Winter Games came to Lincoln Center in February in the form of a series of unique experiences for Citi clients, employees, and customers. Seven hospitality events took place over five days in Avery Fisher Hall, which was transformed into a transcendent winter scene complete with a 20’ x 32’ ice rink, an interactive bobsled display, 3-D chalk art, and a 130’ long LED wall on the Grand Promenade displaying 22 hours of Team USA content, among other inventive décor elements! The events were designed to bring to life Citi’s role as a partner of Team USA and Citi’s Every Step of the Way campaign, and immerse guests into the excitement and energy of the Sochi 2014 Olympic Winter Games. Special guests included Evan Lysacek, Sasha Cohen, Shannon Bahrke, Sarah Hughes, and many more.
Citi’s Sochi Experience in Support of Team USA proved that with time and resources, anything is possible at Lincoln Center! Working closely with LeadDog Marketing Group, we loved watching this event come to life. Contact the Venue Sales team about the possibilities for your brand’s multi-day expo, product launch, or conference.